Product Trends

In food marketing, it seems these days less is more. And as the recession wears on, marketers are increasingly trying to find a balance between linking their brands with a clean and basic image while still appearing sophisticated enough to warrant a higher price, MediaPost reports.A quick glance through the grocery store and you’ll probably notice many package redesigns to ...

When did being a tree hugger become so cool? When did reusable totes, organic cotton and hybrid cars become status symbols? It seemed as though overnight the terms “eco-friendly” and “green” began popping up as buzz words. Within months they were making appearances in marketing messages and corporate plans. And sometime along the way, they took root in the promotional ...

Are you looking for ways to reduce your carbon footprint on the planet? Much of what we do every day from showering to cooking dinner requires the use of fossil fuels, such as natural gas, coal, oil and gasoline. But burning these fuels produces carbon dioxide, which contributes to global warming.Fortunately, there is plenty you can do to easily reduce ...

Thoughts on the future of health care promotions from Corporatekey; Kent, Wash.We see more of a demand for budget-friendly giveaways, as well as an emphasis on brand retention with durable, long-lasting products. We also see health care companies trying to connect brand perception with new technology trends.Thoughts on the future of health care promotions from Natural Trends; Provo, UtahCreative, proactive ...

The Pharmaceutical Research and Manufacturers of America (PhRMA) and the Advanced Medical Technology Association (AdvaMed) may have hurt the sales of health care promos with their new gift policies (see below for specifics), but that doesn’t mean all bets are off when it comes to health care promotions. Suppliers have gone back to the drawing board and developed some cutting ...